White-Label Setup

Three things turn your organization into a fully branded platform: a custom domain, your branding, and your own SMTP server. Domain and SMTP are required for a production setup; branding can be refined at any time.

1. Custom Domain

Your customers log in on your own domain (e.g. chat.your-agency.com). The setup wizard at Account → White-Label Setup walks you through it:

  1. Enter your domain — a subdomain like chat.your-agency.com is recommended.
  2. Create a DNS record at your DNS provider:
    TypeNameValueTTL
    CNAMEchat.your-agency.comconnect.webchatagent.com300
  3. Click Check DNS now. Once the record has propagated (usually minutes, up to 24 h depending on your provider), the domain is marked Verified.

The TLS certificate for your domain is issued automatically on the first visit — no certificate upload needed.

The domain must point directly at connect.webchatagent.com (DNS only). If you use Cloudflare for your own zone, set the record to "DNS only" (grey cloud), not proxied.

Once verified, the domain appears in Settings → Account with a green badge and your platform is reachable at https://chat.your-agency.com.

2. Branding

Under Settings → Account → Branding you control how the platform looks for your customers:

FieldUsed in
Platform nameBrowser title, dashboard header, all emails
LogoDashboard sidebar, login page, email header
FaviconBrowser tab
Primary colorButtons, links, accents across the dashboard
Powered-by text & URLOptional attribution line in the chat widget
Email footer textFooter of every email sent to your customers
Imprint & privacy URLsLegal links in emails — point these at pages on your own website

Changes apply platform-wide after saving.

3. SMTP (your own email server)

All emails to your customers — invitations, password resets, notifications — are sent through your SMTP server with your sender address. This is mandatory: without a working SMTP configuration, no emails are sent for your organization (the platform never falls back to its own sender, since that would leak the platform identity and break SPF/DKIM).

Configure it under Settings → Account → Email / SMTP:

FieldExample
SMTP hostsmtp.your-domain.com
Port587 (default)
TLS/SSLdepending on your server
Username / passwordyour SMTP credentials
From nameYour Brand
From addressnoreply@your-domain.com

Use Send test email to verify the configuration before inviting customers.

Make sure SPF/DKIM records for your sending domain include your SMTP provider — otherwise your invitations may land in spam.